Many browsers offer some ways to remove or alter advertisements: either by targeting technologies that are used to deliver ads (such as embedded content delivered through browser plug-ins or via HTML5), targeting URLs that are the source of ads, or targeting behaviors characteristic to ads (such as the use of HTML5 AutoPlay of both audio and video). Even if this experiment never sees a wider rollout, it seems the company is committed to its ad-supported revenue model and wants to ensure that the only way you don't see ads is by shelling out $12 a month for a Premium membership.Online advertising exists in a variety of forms, including web banners, pictures, animations, embedded audio and video, text, or pop-up windows, and can even employ audio and video autoplay. It was only about a year ago that Google finally succeeded in killing YouTube Vanced, a popular third-party YouTube app that blocked embedded ads without a YouTube Premium subscription. However, ad blockers have been largely ineffective with YouTube's embedded ads, so this test seems less about blocking ad blockers and more about pushing YouTube Premium. Google has long been at odds with ad blockers, banning purpose-built ad blocking apps from the Play Store in 2016 and implementing changes in Chrome that could spell doom for ad blocking extensions in the near future. It appears to be a very limited experiment, as we've only found the one user report, but it could be a sign of things to come.
The moderators of the YouTube subreddit received a message from the YouTube team confirming this popup was part of an experiment the company is running.
0 kommentar(er)
